0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

STATEMENT OF THE PROBLEM

With the realization of the importance of attention in decision-making process in consumer behavior, advertisers and marketers devote considerable time and effort to designing attention-getting appeals. Many scholars examining consumer behavior from an information-processing perspective argue that the attention step in message processing controls a substantial portion of the variability in consumer decisions (e.g., Bettman, 1979). Attention has been explored extensively by cognitive psychologist, and if broadly defined to include people’s perceptual areas such as selective attention, distortion, and retention, it is clear that there is a great deal of relevant social psychological research on these topics. It is in view of the above that the researcher intends to investigate the impact of color presentation in magazine advertising   

1.3 OBJECTIVE OF THE STUDY

The main objective of the study is to ascertain the impact of color presentation in magazine adverts, to aid the completion of the study the researcher intend to achieve the following objective;

  1. To ascertain the impact of color presentation in magazine advertisement
  2. To ascertain the relationship between colorization of magazine advert and customers patronage
  3. To ascertain the role of colorization of magazine in the promotion of organization services
  4. To evaluate the effect of colorization of magazine advertisement on sales volume




Related Project Materials

The Effect of Seasonal Discounting on Consumer Purchasing Decisions: A Case Study of Jumia Nigeria in Adamawa State

Background of the Study

Seasonal discounting is a common pricing strategy employed by businesses to boost sales during s...

Read more
A SURVEY OF THE PROBLEMS OF COMPUTERIZATION OF OFFICE FUNCTIONS IN SELECTED BUSINESS ESTABLISHMENT IN AGUATE L.G.A

ABSTRACT

The contribution of the Business Establishment to the economic development of any nation cannot be over emphasi...

Read more
The Impact of Military Rule on the Political Landscape: A Case Study of Ilorin LGA, Kwara State

Background of the Study

Military rule has been a significant part of Nigeria’s political history,...

Read more
THE DESIGN AND IMPLEMENTATION OF STUDENT ACCOMMODATION (BENCHMARK STUDENT PAD) APPLICATION

ABSTRACT

 

This project is aimed at developing a web application for student accommodation. It...

Read more
The impact of vocational education on reducing social vices among secondary school students in Suleja Local Government Area, Niger State

Background of the Study
Social vices such as drug abuse, delinquency, and anti-social behavior among secondary school stud...

Read more
ASSESSMENT OF POLICE BRUTALITY IN NIGERIA (A CASE STUDY OF ENDSARS PROTEST)

BACKGROUND OF THE STUDY

Police brutality has occurred all across the globe and continues to be a seriou...

Read more
The impact of financial crises on investment banking stability: a case study of Access Bank Nigeria

Background of the Study
Financial crises have long been recognized as pivotal turning points for the global banking sector...

Read more
DESIGN AND IMPLEMENTATION OF A SMART DEVICE THAT COUNTS THE NUMBER OF PEOPLE INSIDE A CONFERENCE HALL; AND PREVENTS PEOPLE FROM ENTERING ONCE THE ROOM HAS REACHED ITS CAPACITY

 INTRODUCTION

The industrial batch counter is an electronic and electrical device that handles the counting an...

Read more
The impact of road infrastructure on business productivity in Ondo East Local Government Area, Ondo State

Background of the study
Road infrastructure is a critical determinant of business productivity, influencing the efficiency...

Read more
POLICE TORTURE AND DEATHS IN CUSTODY IN NIGERIA

ABSTRACT

The incessant torture and abuse of suspect in police custody have in...

Read more
Share this page with your friends




whatsapp